WideOrbit Goes Programmatic To Meet ‘Huge’ TV Demand
NAPA, CA — TV ad billing and management software platform WideOrbit is moving in to the “programmatic” advertising space after observing “huge” industry demand for the new methods of trading ads....
View ArticleLocal TV May Get National Brands Through Programmatic: WideOrbit’s Burdick
TubeMogul’s new programmatic TV ad buying platform brings benefits for both national advertisers and local US broadcasters, says an exec from one of the partners involved. PTV, launched last week,...
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